The primary desire of every business owner is to optimise work processes so that, with less load, they get more profits. The founders of the Ukrainian GoBeauty Studios company (network of beauty hubs for individual beauty professionals) – Yuliya and Maryna Ublinskykh – have been working in the field of beauty since 2013, owned their salons and are ready to share their experience with future partners. To date, GoBeauty Studios has opened ten locations in Kyiv and several in Zaporizhzhia. The brand is well-known and popular among specialists and customers of the beauty industry, there is also an opportunity to work with the company on partnership terms through the purchase of a franchise.
What is the “smart” management of studios and their technology? First of all, in the appropriate use of every square meter of the studio, the absence of an operational routine, the superficial involvement of the manager in operational activities, full IT support and the absence of organizational hassles. Here are the main principles of GoBeauty Studios:
1. The full involvement of the manager is required only in the processes leading to the launch of the studios, i.e. during the search for premises, repairs, drawing up documentation, and installing furniture. On average, it takes 2-4 months, depending on the room’s square footage. Later, after all the premises are leased, the manager’s responsibilities include only studio work support (quick response to tenants’ questions or problems related to furniture and technical equipment).
2. The specialist receives a personalized, fully equipped space (furniture, ventilation system, drainage, heating, security) which meets all requirements and standards and has access to the workplace 24/7.
3. A high level of security. The AJAX security system presence, in which each professional has access to his account for signing the contract period.
4. Lack of staff, except for the hired or outsourced accountant. Cooperation with a cleaning company is also mandatory.
5. The existence of a website and GoBeauty mobile application IT solution. It combines all the necessary possibilities for finding a beautician near home or work, booking a convenient time, paying for services and communicating with the specialist. Accordingly, beauty professional has the opportunity to plan schedule, add services in the mobile application and get new customers thanks to the marketing support of the management company.
The beauty hubs network is a new popular format of work in the beauty sphere in Ukraine and beyond. The company’s plans for the near future include expansion of the location’s network, not only within Ukraine but possibly abroad as well. Likely, GoBeauty Studios will soon appear in your city!
