2020 has been a tough year for businesses across the globe. If your company is looking ahead to making the best of 2021, the professional translation could be the key to doing so. Translation companies can help with everything from brand-building to swiftly pursuing new market opportunities. If you plan to use high-quality translation solutions to achieve your corporate goals in 2021, read on for guidance on how to do so.
Using A Translation Company In 2021
If you’re looking to harness the potential of the global translation industry in 2021, the opportunity to start with is building your brand. Decent translation companies can work in partnership with you to achieve this. According to Ofer Tirosh, CEO of global translation company Tomedes, high-quality translation solutions can act as an enabler when it comes to building up your reputation in multiple, multilingual markets.
Translation companies can do more than simply translate. They can help to mould your materials through a combination of translation, localization, and transcreation in order to ensure that your brand connects with local audiences in just the right way.
Brand-building takes place across multiple channels, including your website, social media platforms, email marketing, and more. Translation quality is of the utmost importance when doing so. What are the qualities of a good translator? They need to translate accurately, swiftly, and with the target audience in mind. When it comes to producing high-quality translation solutions your translator should also have experience and expertise that is relevant to your business sector.
Professional Translation Services And New Markets
Another way to harness the potential of the global translation industry in 2021 is to pursue new market opportunities. Whether you plan to use English to Spanish translation to conquer Latin America, English to German translation to take on the economic powerhouse of Germany, or any other language pairing, professional translation can help you to do so.
Businesses that can swiftly and smoothly pivot their services will be well placed to get the best out of 2021, as we (hopefully) emerge from the global pandemic. While global growth is projected at -4.9% in 2020, it is projected at 5.4% in 2021. That means plenty of chances for companies to jump on new opportunities and pursue expansion strategies in 2021 by using high-quality translation solutions.
A further opportunity in 2021 when it comes to the global translation industry is the use of translation companies to deliver multilingual video content in order to grow your customer base.
Video content has boomed in recent years. By 2022, video is projected to make up over 82% of all consumer internet traffic – that’s 15 times higher than just five years before.
If you’re not planning to use video in 2021, you may well be losing out to your competitors. Scroll through social media these days – particularly Facebook and, of course, TikTok – and you’ll easily see the power of video when it comes to capturing attention.
Done right, you can use professional translation to deliver your videos to multiple markets at once. Looking forward to 2021, that could mean growing your customer base significantly, though high-quality translation solutions that blend video with social media to put your business in front of consumers like never before.
Making The Most Of Global Opportunities By Working With Translation Companies
As well as building your brand and connecting with customers, using professional translation services also gives you the chance to employ the best of the best. By using a top translation company UK businesses can have the confidence to employ staff teams around the world. Document translation services can convert everything from employment contracts to company policies into different languages, meaning that you can engage local sales teams in multiple countries.
Using an online translator means you can also quickly reach out to potential partners around the world. Global businesses often have structures in place that sees them working with partners in other countries.
Quite how that partnership will look will depend on your particular business. Translation companies can support you in the quest to find potential funders if it is capital that your company needs. By using high-quality translation solutions, you can also seek out distributors, to enable you to expand your sales network.
Core to doing any of this is using translation companies that you can trust. You need to know that your documents will be translated professionally. How do you translate a document professionally? By using a translator with knowledge and experience that are relevant to your business sector, as well as superb language skills and excellent attention to detail. When it comes to building partnerships it’s essential to use an experienced business translator who can give your document the polish that will impress potential partners.
2021 is likely to be a year when businesses around the world attempt to overcome the economic disaster that was 2020. They will be seeking to attract new customers, build up their brand and reputation, and generally do all they can to put 2020 behind them. If your business is one such company, it could pay dividends to make your professional translation arrangements now. There are a lot of translation companies out there to choose from. Invest some time now in finding one that will help you achieve your business goals by providing high-quality translation solutions that you need. Then you can make the most of everything that 2021 has to offer.
